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Search results for “TV ad”
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016
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4:40:08 PM
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NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016
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1:38:31 PM
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Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Executing on a marketing plan – hello, TV
04/26/2016
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9:06:29 AM
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Very few online travel companies can try and compete with the likes of Expedia Inc and the Priceline Group in ad-spending power and brands such as Secret Escapes have found some old school marketing tactics have worked out extremely well.
Regiondo takes multi-million funding round from German Dragon
05/19/2016
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4:35:22 PM
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Regiondo has managed to secure a mid-range seven-digit Euro financing round from Jochen Schweizer, one of Germany’s high profile entrepreneurs and TV personalities.
Expedia programmes marketing campaigns from TV to Facebook and Instagram
04/01/2016
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3:12:31 PM
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Expedia has worked with programmatic advertising agency TubeMogul as part of a pilot scheme to ensure that ad campaigns that appear on TV and then only shown on the news feeds of Facebook users with the same demographic.
Apple thinks the future of TV is apps, so where are the travel ones?
03/25/2016
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1:17:31 PM
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Travel apps represent about 5% of mobile apps, but they don’t nearly have a 5% share among the TV apps yet. However, Apple TV, as a new app platform, is ideal for engaging travellers with inspiring content and helping them better research travel.
How hotels can personalize the customer experience to compete with Airbnb
03/23/2016
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11:16:54 AM
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Companies like Airbnb have blown the traditional market wide open and the most amazing thing about this service is that it owns no assets apart from a really well-designed, digital service. Hotels need to up their personalisation game.
Booking.com boss is clicking annoyed
03/10/2016
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1:50:17 PM
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Darren Huston, chief executive of Booking.com told an audience at ITB Berlin this week that marketing initiatives by hotels chains such as Marriott and Hilton are annoying.
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